The Ambassador Program supported 5774 participants in 2023, well ahead of our target of 4800, and representing a 23.5% increase on 2019. 13 Partnerships with InfluencersThese helped generate excitement and encourage responsible visitation throughout the year. With an average open rate of 50.85% among the regional audience, and 41.10% for the long-haul newsletter, we exceeded our own targets, and the all-industry benchmark of 21.33%. A bold and disciplined marketing organization committed to the growth of the tourism economy and the curation of the destination brand. As your destination marketing organization, our first objective was to Sustain Year-Round Demand. URL